Introduction
Klaviyo is an intelligent marketing automation platform designed for faster, more efficient growth. It helps businesses turn all of their customer data into hyper-personalized messages that people want, delivered across channels like email, SMS, and mobile push. It includes a Customer Data Platform (CDP) to unify, transform, and activate data at scale, leveraging AI, predictive analytics, and benchmarks to guide marketing efforts, understand customers, track success, and recommend products.